There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.
For car manufacturers, one of the most popular sales tools is the “design your own car” utility, which is typically found on the brand’s website. For the launch of the new Mercedes-Benz GLA, Mercedes wanted to target high income millennials who live on social media so decided to bring the “design your own car” utility to them via Instagram.
Shot in the Fall of 2010 and premiered in Spain public network in March 2011, Jap_ON shows the multimedia art scene in Japan: either with the use of very sophisticated media or not at all, they are all human centered.
Based on a true legend of the famous unsolved code.
The film contains 16 hidden messages that hold clues to the characters’ secrets. Eight are fairly easy requiring only a close eye. Six are moderately difficult using various encryption methods. Two are extremely difficult requiring a genius mind to decrypt.
More about the film,
Distributed by Short of the Week,