advertising
Kit Kat: First Massage Billboard
There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.
Mercedes takes its “design a car” utility to millennials on Instagram
For car manufacturers, one of the most popular sales tools is the “design your own car” utility, which is typically found on the brand’s website. For the launch of the new Mercedes-Benz GLA, Mercedes wanted to target high income millennials who live on social media so decided to bring the “design your own car” utility to them via Instagram.
Nike – Find your Greatness
Insight: There is a fat kid in all of us. This ad was aired during the Olympics when the best of the best are celebrated and those who come 4th are chastised. Read more
Spot – Castrol “Bald” – Ogilvy & Mather
Released:August 2009
Advertiser:CASTROL
Brand name:Castrol GTX EcoFlex
Advertising Agency:OGILVY & MATHER
Country:Brazil
Category:
Other vehicles, auto products & services
Tags:
Personification in advertising
Credits:
Agency: Ogilvy & Mather, Brazil
VP/Creative: Anselmo Ramos Creative Director: Fred Saldanha
Art Director: Bob Kincey Copywriters: Fred Saldanha, Hugo Veiga, Megan Farquhar Agency Producers: Nana Bittencourt, Rafael Messias Production Company: Hungry Man, Brazil
Director: Lemon
Executive Producers: Alex Mehedff, Renata Dumont
DP: Pablo Derecho
Art Director: Gabriela Valverde
Post Production Supervisor: Rodrigo Oliveira
Post Production Coordinator: Mariana Sixel
Editor: Fernando Vidor Post Online: Tribbo Post
Sound Production Company: Dr. DD
via advertolog.com